Some of these Amazon rules are category-specific. As mentioned in a previous article, cameras can only be sold in their original packaging. Unless otherwise stated in the title. And computers without original packaging are only “acceptable” on Amazon. Amazon says, “Seller infringements and prohibited content may result in your Amazon account being suspended.” If you`re suspended for violating Amazon seller`s policy, you need to understand what you did wrong to properly resolve the issue when you`re trying to recover your account. James Thomson is a partner at Buy Box Experts, a managed account services company that allows brands to sell directly on Amazon. He is also president of the PROSPER Show, the largest U.S. conference on education for Amazon sellers. Previously, James was the head of Amazon Services (which annually recruits >99.5% of all new sellers on the Amazon marketplace), Amazon`s first FBA account manager, banker and business consultant.
He obtained his doctorate. in Marketing (B2B Pricing and Distribution) from Northwestern University`s Kellogg School. Amazon says drop shipping is generally acceptable. In order for a third party to fulfill orders to customers on your behalf, you must be the registered seller of your products and be identified as the seller on all packaging, inserts, invoices and packing slips. You are also responsible for returns. Maybe not: In the first 30 days with a seller account, we recommend that you add your entire planned catalog to your Amazon seller account. There are undisclosed restrictions on the number of new listings a seller can make. Amazon will review them weekly. And it also verifies that you don`t create duplicate entries. Also, make sure you don`t sell multipacks instead of legitimate packages. And check that the variations of your products are correct and consistent.
I recommend that you speak to a tax lawyer or tax advisor who specializes in issues of tax relationship between online sellers (. B for example, salestaxandmore.com, catchingclouds.net, peisnerjohnson.com) or to one of the tax transfer companies that can provide you with the most up-to-date information about the Amazon tax link (para. B taxjar.com, avalara.com, taxify.co, vertexsmb.com). If you choose this route, you`ll need to decide if you want to mix your products with other sellers of the same products` FBA inventory. That`s all you need to know before selling on Amazon in 2020. Why bother reading all these Amazon selling rules? It`s simple: shoppers don`t always read descriptions, guidelines, or the storefront A storefront is the Amazon u page. Find out more. And their expectations are very high. Amazon seller accounts differ in terms of price depending on the plan you choose. If you`re a third party in the Amazon marketplace, you know how important it is to understand and comply with Amazon`s policies and policies.
(At least you should!) You must not send more than one request for a review or notice from the seller. Never ask a buyer to remove or update a review of an existing product. Use neutral language and never create an incentive for a buyer to leave you a review. Do not enter “[Important]” in the subject line unless your message is strictly necessary to complete the order. On this platform, Amazon remains the registered seller and determines the price and quantity of your inventory that will be available on the platform. First, sign your seller`s contract. You do this when you set up your Amazon account. It is a simple contract with simple conditions. However, pay close attention to the sections that mention these caveats: for Amazon to work properly, they rely on both buyers and sellers to understand and comply with the policies they set. The guidelines aren`t meant to be restrictive or harsh, they`re designed to make Amazon transactions as enjoyable as possible for all parties. By following these guidelines, sellers ensure that their business remains operational.
This way, sellers can continue to do the important things, like making money. If you don`t fully understand what Amazon expects of you as a seller, your account may be suspended or your products restricted. Amazon understands that many brands may choose to ask agencies or trademark protection agents to report intellectual property infringement on their behalf and accept submissions from authorized agents. However, Amazon does not allow people with active sales accounts to file infringement notices as trademark representatives if filing such communications could benefit their own sales account (for example. B by removing competing ads). Any seller who submits notifications as an agent to improve their own seller status can have their sales account terminated. Amazon provides general rules in the Amazon Services Quick Start Style Guide. For products with additional policies, you should review the guidelines for additional categories. You also need to know what is not allowed on a product detail page.
It`s important for sellers to understand and compile all of their overhead and recognize that these expenses should be factored into the total ongoing costs a seller incurs when selling on Amazon. Once you become an Amazon seller, you are bound by a set of Amazon rules. Some are general guidelines, others apply to specific sales programs (e.g. B, FBA Small and Light, Amazon Handmade, etc.). Let`s take a look at Amazon`s universal rules for selling and how you can avoid breaking them: On your product`s detail page, customers make decisions about whether or not to buy the products you sell. Because there is so much competition in the Amazon marketplace, many sellers have tried to manipulate their product detail page to drive more sales. There are, of course, policy-compliant ways to optimize your offerings and chips, but you also need to know what not to do. All proactive messages allowed to buyers must be sent through Amazon`s buyer-seller messaging. Unfortunately, many sellers have tried to introduce coupons, links to external websites, and other non-compliant marketing messages into buyer-seller messages. This is expressly prohibited. Buyer-seller messaging exists so that sellers can send the messages needed to fulfill an order and provide customer service. As a professional seller, you can post an offer for an existing offer or create new offers on Amazon.
The products you offer for sale on Amazon must comply with your Seller Agreement, including all applicable Amazon policies and all applicable laws and regulations. Before you list products, make sure you understand all your responsibilities as a seller. If you open your account and do not list your products, you will still be charged for opening your business seller account. At eComEngine, we spend a lot of time reviewing the policies and policies of Amazon sellers. So we think you should benefit from our “Geeking Out” on this topic. Here`s a breakdown of each section of the Amazon sales guidelines and seller`s code of conduct, along with our own interpretations and extrapolations on what the rules mean and why you should follow them. This is very simple information and attempts to respond to many of the “black hat” tactics used in the Amazon marketplace. You should check this section regularly, as new rules will be added if Amazon detects bad seller behavior. .